Works

Financial Times and Take Part Media partnership accelerates on Capgemini platform

Financial Times and Take Part Media partnership accelerates on Capgemini platform

0

For the last four years, Take Part Media has worked hand-in-hand with the Financial Times, Britain's foremost financial daily, to bring to life a multi-media editorial platform for Capgemini dedicated to technology and innovation.

For the last four years, Take Part Media has worked hand-in-hand with the Financial Times, Britain's foremost financial daily, to bring to life a multi-media editorial platform  for Capgemini dedicated to technology and innovation.

The IT: Growth Accelerator ad-feature platform presents contributions from C-suite executives from around the world and other experts, on the intersection of technology, innovation, data and business.

Video interviews, infographics, newsletters and a daily news round-up help readers engage with the platform in a variety of ways, all ensuring the content is a fresh as possible.

Since 2012, the site has accelerated quickly in key metrics such as percentage of returning visitors and average number of articles consumed, while the bounce rate has fallen.

 Capgemini platform dedicated to technology and innovation

Dans le même dossier

Share this content

Nos références

On the same subjects

AXA turns to Take Part Media to develop educational platform on data security

Take Part Media is collaborating with Publicis on an international platform for AXA dedicated to data security issues in Germany - and soon the rest of the world.

Take Part Media is collaborating with Publicis on an international platform for AXA dedicated to data security issues in Germany - and soon the rest of the world.

AXA launches Protection Now: a magazine published on BBC.com, produced by Take Part Media

Designed in conjunction with Publicis and Havas Media, Take Part Media has launched the "Protection Now" magazine for AXA on BBC.com.

Designed in conjunction with Publicis and Havas Media, Take Part Media has launched the "Protection Now" magazine for AXA on BBC.com.

Take Part Media becomes certified LinkedIn Content Partner

Brand publishing agency Take Part Media is delighted to announce it has become a certified LinkedIn Content Partner. The prestigious status recognises the agency's expertise in...

Brand publishing agency Take Part Media is delighted to announce it has become a certified LinkedIn Content Partner. The prestigious status recognises the agency's expertise in the production of high-quality editorial content and its ground-breaking creation of innovative new formats.

Take Part Media launches "100 days to convince"

The continuation of the multiple award-winning Web-documentary "The first 100 days of a leader", the "100 days to convince" platform was designed by Deloitte with Publicorp and...

The continuation of the multiple award-winning Web-documentary "The first 100 days of a leader", the "100 days to convince" platform was designed by Deloitte with Publicorp and LesEchos.fr.

LinkedIn’s top 10 tips on improving your company page

At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can...

At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can get the most out of the professional platform.

What type of content is engaging on LinkedIn?

Entrepreneur Justin Welsh recently presented his vision what kind of content generates engagement on LinkedIn. According to him, there are 4 main approaches you should be prioritising...

Entrepreneur Justin Welsh recently presented his vision what kind of content generates engagement on LinkedIn. According to him, there are 4 main approaches you should be prioritising if you want to capture attention on your personal page.

Women who are defying time, on LeMonde.fr

In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight...

In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight against time.

“People are just really exhausted by Twitter and so Discord offers a slightly more intimate way to socialize online”

“People are just really exhausted by Twitter and so Discord offers a slightly more intimate way to socialize online”

According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord...

According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord, an audio-based platform popular with gamers, whose use has diversified with the pandemic. Entitled Sidechannel, the Discord server is an embryonic newsroom. On the app, subscribers can chat with each other, attend live exclusive interviews. This improved Slack was launched in parallel with the paid newsletters of each of the creators. Ryan Broderick, a journalist specializing in web culture and the head of Sidechannel, talks to us about the origin of the project.

Where has all the creativity in B2B gone?

Where has all the creativity in B2B gone?

Why is B2B marketing so flat and lacking in creativity? That was the question we asked Jon Lombardo, Global Lead at the LinkedIn B2B Institute. We chatted about how to resuscitate...

Why is B2B marketing so flat and lacking in creativity? That was the question we asked Jon Lombardo, Global Lead at the LinkedIn B2B Institute. We chatted about how to resuscitate B2B marketing, how to put creativity back into the heart of content, which brands are succeeding and why it's so important not to fear failure.

Tara Horstmeyer, Founder at Happy Words

Tara Horstmeyer, Founder at Happy Words

Focused on "content creation for busy execs", Tara Horstmeyer specializes in ghostwriting, content coaching, and storytelling on and off the LinkedIn platform

Focused on "content creation for busy execs", Tara Horstmeyer specializes in ghostwriting, content coaching, and storytelling on and off the LinkedIn platform

Bozoma Saint John, Chief Marketing Officer at Netflix

Bozoma Saint John, Chief Marketing Officer at Netflix

Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at...

Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at Apple Music & iTunes, and later Chief Brand Officer at Uber

Scrum7 by Capgemini

The briefCapgemini wanted to highlight their 2018 partnership with World Rugby Sevens, as well as their expertise in business and innovation. They also wanted to leverage their...

Should you activate LinkedIn creator mode?

In March 2021, LinkedIn launched a brand-new profile setting: creator mode.

In March 2021, LinkedIn launched a brand-new profile setting: creator mode.

An elegant touch, with Cartier

Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.

Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.

“Print is a niche medium for older people. Like Twitch or TikTok, but for retirees”

“Print is a niche medium for older people. Like Twitch or TikTok, but for retirees”

The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media,...

The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media, six points more than last year. Based on a panel of 46 countries, the 164-page study examines the relationship between the media and consumers. We discussed the main points of the Digital News Report with two of the study's authors: Rasmus Nielsen, Director of the Reuters Institute and Nic Newman, Senior Research Associate at the Reuters Institute.

Have a project or question to discuss?
Just want to swing through the Jungle and grab a coffee? Drop us a message

Have a project or question to discuss?
Just want to swing through the Jungle and grab a coffee? Drop us a message
SEND
Story Jungle, 10 bis boulevard de la Bastille, 75012 Paris - Tel : +33 1 43 47 35 12
close
{POPUP_CONTENT}